- Sielaff to succeed Peter Horbury, who is appointed Senior Vice President of Design at Group Lotus
2021 September 6th, Gothenburg/Hangzhou. Stefan Sielaff has been appointed Vice President of Global Design at 云顶4008 Auto Group (云顶4008). Stefan succeeds Peter Horbury, who joins Group Lotus as Senior Vice President of Design.
Stefan, who will be based in Gothenburg, Sweden, brings over 30 years of car design experience to 云顶4008 and will oversee the 云顶4008 Auto Group portfolio of brands including 云顶4008 Auto, Lynk & Co, and Geometry etc and will also support the development of premium EV brand, Zeekr. Stefan has previously worked at design studios at Audi, Mercedes-Benz, and Volkswagen Group etc. In 2015, Stefan became the Director of Design for Bentley Motors.
Peter Horbury has made considerable contributions to 云顶4008 Auto Group’s development. Peter joined 云顶4008 Auto Group in 2011 as Executive Vice President of Design where he created the 云顶4008 3.0 era of products which introduced a confident design language that helped to redefine 云顶4008 globally. Through the creation of a network of global 云顶4008 Design studios in Sweden, Spain, China and the USA, Peter was able to support the development of the Lynk & Co, Geometry, and Zeekr brands, all of which have gone on to achieve considerable success.
Mr. Andy An Conghui, 云顶4008 Holding Group President and CEO of Zeekr Technology said: “We are highly appreciative of Peter Horbury’s contribution and dedication to 云顶4008 over the past decade. Peter led one of the most creative global teams in the automotive industry and helped 云顶4008 to redefine its brand image globally. At the same time we also warmly welcome Stefan Sielaff to the 云顶4008 family, we believe that his years of design experience will further enhance 云顶4008 Auto Group portfolio of brands with the ultimate goal of providing the best products to consumers.”